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Sunday, August 8, 2010

Desire to Look Attractive Hormonal?

Posted by Prahallad Panda on 7:17 PM Comments

This study says; women choose attractive clothings to look very good over rivals during the time of ovulation.

Amplify’d from

Ovulation hormones make women 'choose clingy clothes'

Woman shopping

Women are more likely to select clingy clothes when they are ovulating, a study has found.

Dr Kristina Durante, who led the research, said: "The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women.

Dr George Fieldman, a London-based psychotherapist, said the findings were interesting.

"What this study in part reveals is that people are only semi-conscious of the underlying reasons behind the choices they make in the context of buying sexy clothes," he said.

m to choose, they need a good number of suitors to select from."

"Women do the choosing [of mates] but in order to enable them to choose, they need a good number of suitors to select from."


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